The certificate program in Hospitality Marketing and Sales is an intensive introduction to high-performance sales and marketing techniques and tactics. With an emphasis on applicable analytic and production skills, the program presents essential knowledge on distribution, revenue management, customer relationship management, market segmentation and trends that affect the industry.
Key Program Topics
Topics covered include: introduction and the marketing plan, trend identification, managing the marketing & sales office, five steps of a presentation sales call, personal sales, effective telephone communication, internal marketing & sales process, advertising, public relations and publicity, marketing segmentation: business travelers/leisure travelers/travel agents/meeting planners/international travelers/special segments, marketing restaurants and lounges, and marketing catered events and meeting rooms.
Why should I take Hospitality Marketing & Sales?
Selling is the primary goal of almost all hospitality employees, but few have the focus, empathy, and optimism necessary for a successful sales career. Those natural abilities are must, but the most effective hospitality sales professionals have training. Hospitality Marketing & Sales will give you the sales tools, tactics, and analytic foundation you need to sell, and to excel, in any revenue-driven position in the hospitality industry.