Hospitality Marketing and Sales Certificate

ETM

The certificate program in Hospitality Marketing and Sales is an intensive introduction to high-performance sales and marketing techniques and tactics.  With an emphasis on applicable analytic and production skills, the program presents essential knowledge on distribution, revenue management, customer relationship management, market segmentation and trends that affect the industry.

 

Key Program Topics

 

Topics covered include: introduction and the marketing plan, trend identification, managing the marketing & sales office, five steps of a presentation sales call, personal sales, effective telephone communication, internal marketing & sales process, advertising, public relations and publicity, marketing segmentation: business travelers/leisure travelers/travel agents/meeting planners/international travelers/special segments, marketing restaurants and lounges, and marketing catered events and meeting rooms.

 

Why should I take Hospitality Marketing & Sales?

 

Selling is the primary goal of almost all hospitality employees, but few have the focus, empathy, and optimism necessary for a successful sales career.  Those natural abilities are must, but the most effective hospitality sales professionals have training.  Hospitality Marketing & Sales will give you the sales tools, tactics, and analytic foundation you need to sell, and to excel, in any revenue-driven position in the hospitality industry.

Enrollment Requirement

 

High school diploma or High School Equivalency
No work experience necessary

Learning Formats

Three-month (12-week) semester
Meets Tuesdays from 6-9:45pm

45 hours, 4.5 quarter credits, 4.5 CEU
Tuition: $1,650

UPCOMING SESSION DATES:

Enroll now Sept 18 to Dec 11, 2018
Enroll now Jan 22 to Apr 16, 2019
Enroll now May 21 to Aug 13, 2019

or

Three-month (12-week) semester
Meets Tuesdays and Thursdays from 6-7:50pm

45 hours, 4.5 quarter credits, 4.5 CEU
Tuition: $1,650

UPCOMING SESSION DATES:

Enroll now Sept 18 to Dec 6, 2018
Enroll now Jan 22 to Apr 9, 2019
Enroll now May 21 to Aug 6, 2019

Interactive online learning. Students will begin their course alongside a cohort of fellow online students who will share the learning experience through discussion forums. Study at your own pace within the schedule provided under the guidance of a dedicated online instructor. The curriculum is divided into easily navigable modules, each containing lectures, quizzes, assignments and supplemental reading materials in addition to textbook learning.

45 hours, 4.5 quarter credits, 4.5 CEU
Tuition: $1,650

UPCOMING SESSION DATES:

Enroll now Sept 18 to Dec 11, 2018
Enroll now Jan 22 to Apr 16, 2019
Enroll now May 21 to Aug 13, 2019

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Testimonials

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