The Exhibition & Tradeshow Management certificate program is a practical, hands-on primer for producing and managing experiential events that bring buyers and sellers together. Students will learn to engage the senses of the audience, facilitate product and service promotion, help business educate the public, and layout the complex mini-cities that are modern tradeshows.
Key Program Topics
Topics covered include: history of tradeshows and exhibitions, marketing, budget, risk management, site selection, project management, floorplan development, programming, official service contractors, staffing, and evaluations.
Why should I take Exhibition & Tradeshow Management?
ETM brings together commerce and events in a way that no other TISOH certificate program can. Your interest in marketing, business-to-business communications, and planning and designing special events, combined with TISOH’s hands-on practical training in project development and management will pave the way for a future in exhibitions.